Narrator: But some manufacturers process the extract even further into CBD isolate, a substance devoid of all other plant chemicals and labeled as “pure CBD.” But this isolate, which often features in expensive products, is generally considered to be less effective and cheaper to make.
CBD is shrouded in mystery and confusion for the consumer. On the one hand, a 2018 cross-sectional study of CBD users found that almost 62% “reported using CBD to treat a medical condition,” stating that CBD has “broad therapeutic value. But on the other hand, manufacturers cannot use the research data to make medical claims, leaving spokespeople in the unenviable position of having to promote their products to a certain demographic while avoiding endorsing the public’s perception of CBD.
Narrator: But in the age of anxiety, it’s no surprise that CBD has become a hot ticket for manufacturers, who infuse all sorts of products with cannabidiol, shrewdly tapping into its perceived wellness benefits and bumping up the price of otherwise standard items, like gummies, sportswear, tampons, and even dog treats. But how do we assess the value of CBD oil, which is actually produced in two different ways?
Gordon: Sometimes you have to dig into the nitty-gritty of the ingredients. And sometimes you even have to, you might have to call the company and see what they’ve actually used. But in general, the labeling criteria are becoming a little bit stricter, so more and more consumers will be able to know what is a CBD isolate product and what comes from a full- or broad-spectrum source.
Narrator: Thankfully, despite the misconceptions, no matter what you use it for, there is a way to get a snapshot of the quality of CBD oil.
And if you’re wondering whether the price of CBD oil will drop, you’re in luck.
What’s drawing both consumers and product manufacturers to CBD oil are its highly promising purported health benefits, from reduced anxiety to help with nausea, inflammation, and insomnia. And though we still need more comprehensive research on the effectiveness of CBD oil, the World Health Organization has reported that “CBD exhibits no effects indicative of any abuse or dependence potential…there is no evidence of public health related problems associated with the use of pure CBD.”
So, why is CBD so expensive?
You’ll see a range of price points in the CBD market, of course, but many of them cost upwards of $50 to $100 for a small-sized vial (typically one fluid ounce) of CBD oil or a box of CBD gummy bears. In an effort to understand why—and to find out if and when this crazy cost might lower—we checked in with Brian J. Baum, the President & CEO of CBD giant CANNOVIA.
Thanks to all of the above, CBD is sneaking its way into snacks, drinks, beauty products, even dog food. And understandably so—who wouldn’t want to sleep soundly, reduce chronic pain, and feel more relaxed? However, there’s one key complaint we hear time and again regarding CBD products: the price.
“Within the next two to three years we should begin to see the CBD market supply and demand come into balance and result in lower priced CBD products,” Baum says.
the truth is, cbd oil is not as expensive as the biggest players in the industry want you to think it is. because cbd is so versatile and the cbd industry is booming, demand for the product is at an all-time high and companies of all kinds are taking full advantage of the hype.
we think cbd is too expensive, period. of course there are your cheapo gas station cbd products and fly-by-night companies who make no claim to their product’s potency or cleanliness of ingredients, and sure, these companies can offer “cbd products” for a low price. but we trust that if you’re reading this, you probably care enough about your body to not even consider putting that garbage in it. we also trust that we’re not alone in thinking that high quality cbd from reputable sources is quite costly. after all, there are tinctures out there that can run you $100, $200, or even more!
dispelling the myths of expensive cbd
a quick google search using this article’s very title will return heaps of information as to why cbd is so expensive. it should come at no surprise that many cbd companies are putting out information as to why cbd is expensive – it fulfills their narrative and continues to allow them to charge top dollar for their product. hey, we get it. there’s something to be said about charging a premium for a high-quality product or service that people are willing to pay for (again, we’re talking reputable sources only here, not those shady ones). but, does it have to be that way? why can’t the best quality cbd oil be both accessible and affordable to all?
to us, any answer to that question sounds more like an excuse. and there are excuses along every step of the supply chain, so let’s get started.
another big component to price is how many times a product exchanges hands between the farm and you having it in your home. we think it’s important to have your finished product be as close to the source as possible throughout the entire process, and we also think it’s just as important to support farmers who share this belief. as such, we’ve gone the extra mile to develop relationships with small, organic and sustainable hemp farms in oregon, and that, in turn, allows us to work directly with them and know the source of where our hemp comes from.