Charlotte’s Web makes its organic CBD oil with Colorado-grown hemp. Concentrations range from 7 milligrams to 60 milligrams of CBD per 1 milliliter serving, and each tincture is U.S. Hemp Authority certified. According to testers, the original formula has a calming effect, which contributed to a better night’s sleep.
R+R Medicinals offers a USDA organic full-spectrum CBD tincture made with Colorado-grown hemp. The oil has a natural mint flavor and works best when taken with food.
Best Potency: Spruce CBD Oil Tincture
Hemp source is important to note since American-grown hemp has stricter safety and purity standards throughout the planting, harvesting, and manufacturing processes than overseas hemp. Organic and natural farming practices also ensure the hemp is free of pesticides.
With the exception of the seizure medication Epidiolex, CBD products are not currently evaluated by the Food and Drug Administration (FDA). Consult your primary care physician before adding CBD oil to your routine to determine whether it's a safe choice for you.
Fab CBD makes it easy to find a product you’ll enjoy by offering tinctures in citrus, mint, vanilla, berry, and natural flavors. The full-spectrum oil is made with organically grown Colorado hemp that’s pesticide free and non-GMO.
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CBDfx is a brand that combines equal amounts of fun and seriousness. Offering a wide range of high-quality products that include broad-spectrum, full-spectrum and CBD isolate, CBDfx has all the bases covered. CBDfx is made from U.S.-grown hemp, and prides itself on its MCT base, which it claims is the most digestive oil out there. As a 100 percent vegan and organic oil, CBDfx stands out from the crowd.
Kanibi takes second place on our list. This brand offers products that taste amazing and that are double lab-tested for strict quality control. All lab data is clearly displayed on their website in a format even beginners can understand and digest.
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CBDistillery has created a robust online model with athletic sponsorships and influencer marketing, alongside accessible pricing. They have gained a s trong presence online and in independent pharmacies. They are particularly effective in addressing smaller, overlooked markets with tailored local advertising.
CBDistillery has climbed the ranks with heavy investment in digital content such as its #CBDMOVEMENT Blog, the “CBDistillery’s Ultimate CBD User Guide!”, and The CBD Movement Podcast (launched in June 2020). Additionally, their inexpensive products and May 2020 rebrand align with a more mainstream, frequent user.
The top 5 CBD companies have continued to make names for themselves as the US CBD continues to grow. (Brand shares as of February 5, 2020):
Top Online CBD Companies
The industry is now being strongly influenced by the following primary groups of competitors:
Medterra is a completely CBD-focused, THC-free brand with broad mainstream consumer appeal. Their focus on ensuring quality and consistency from seed to sale has led to rapid consumer interest. Additionally, they have leaned further into the medical positioning of CBD with their Medterra Clinical brand aimed at capturing more consumers at independent pharmacies and medical practices.
By building a trusted brand with a traditional, straightforward menu, Charlotte’s Web appeals to new and hesitant consumers. As consumers begin their CBD research process online, they are likely to come across Charlotte’s Web and their education on CBD products.
The US CBD market has made significant progress since the Farm Bill passed in 2018 and 2020 has brought unique challenges. Despite the social and economic impact of a global pandemic, the industry continues to show signs of strength with healthy consolidation, consumer spending, and investment in strategic marketing. Because the market has seen both sizable expansion and consolidation in 2020, the top 20 brands have technically lost share but still maintain the majority piece of a now much larger pie. As of July 28, 2020 the top 20 CBD companies make up over 17% of the total US CBD market.