By building a trusted brand with a traditional, straightforward menu, Charlotte’s Web appeals to new and hesitant consumers. As consumers begin their CBD research process online, they are likely to come across Charlotte’s Web and their education on CBD products.
As of February 2020, over 4,000 retail outlets carry cbdMD. Their mass adoption across various channels, along with strategic marketing and PR efforts, have no doubt helped in their online sales. cbdMD was the first CBD company allowed to advertise in Times Square in Dec 2018. The company is the official founder of National CBD Day (August 8) and National Hemp Day (February 4).
The top 5 CBD companies have continued to make names for themselves as the US CBD continues to grow. (Brand shares as of February 5, 2020):
Top Online CBD Companies
The US CBD market has made significant progress since the Farm Bill passed in 2018 and 2020 has brought unique challenges. Despite the social and economic impact of a global pandemic, the industry continues to show signs of strength with healthy consolidation, consumer spending, and investment in strategic marketing. Because the market has seen both sizable expansion and consolidation in 2020, the top 20 brands have technically lost share but still maintain the majority piece of a now much larger pie. As of July 28, 2020 the top 20 CBD companies make up over 17% of the total US CBD market.
- Powerful CBD-only companies, which have been able to further develop reputations and establish brand loyalty, refine and improve marketing strategies, and grow larger and more diverse customer bases despite barriers faced under past and current regulatory systems. Examples: Charlotte’s Web, CV Sciences.
- Cannabis companies, typically multi-state operators (MSOs), leveraging vast dispensary and retail distribution networks, supply chain infrastructure, brand recognition and capital to create or expand successful CBD lines. Examples: Curaleaf Hemp, Columbia Care.
Green Roads has leveraged product diversity and quality to differentiate themselves in the market. By offering more unique, high-dose products, they can be seen as an innovator and those products better resonate with a variety of consumers. Similarly to Charlotte’s Web, they have leveraged value-based marketing to fuel robust social strategies targeting their core consumers.
The industry is now being strongly influenced by the following primary groups of competitors:
Image Credit: Royal CBD
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3. NuLeaf Naturals
CBD can also negatively interact with certain prescription medications, which may result in liver damage if taken at high doses. Talk to your doctor before incorporating CBD into your daily routine.
There are three types of CBD: full-spectrum, broad-spectrum, and CBD isolate. Full-spectrum oils have all the natural compounds found in the cannabis plant, including trace amounts of THC. Because of this combination, full-spectrum formulas tend to have stronger potencies. Broad-spectrum and CBD isolate products are both THC-free, but unlike broad-spectrum, CBD isolate doesn't contain any secondary cannabinoids.
Various research shows that CBD may be able to help manage stress, sleep issues, and certain types of pain.
How is CBD dose determined?
Available in multiple strengths, the oil’s 1,000 milligram option is the most popular and delivers 33.33 milligrams of CBD per 1 milliliter serving. The formula also contains over 4 milligrams of secondary cannabinoids, terpenes, flavonoids, and antioxidants to create a more potent blend. R+R Medicinals is a fantastic choice if you’re looking for a completely organic and great-tasting CBD oil.
Some people may experience mild side effects from CBD, which typically result from taking too much CBD at one time. They include:
Medterra’s oil provides the benefits of CBD without THC. The CBD isolate formula contains pure CBD and is made using a CO2 extraction method.
Unlike THC, which is the intoxicating compound found in marijuana, CBD does not produce any psychoactive effects (it should be noted that while full-spectrum CBD products do contain THC, it's less than 0.3%, which is not enough to create psychoactive effects). Once extracted from the hemp plant, CBD is infused into different types of products, including oil tinctures.