Milk Makeup (a.k.a your fave vegan makeup brand) is launching a new mascara with an unexpected ingredient: cannabis oil. Called Kush Mascara, it’ll be available in stores and online at Sephora and at MilkMakeup.com, and it’s dropping on (you guessed it) April 20.
“We wanted to create a product that showcases the amazing properties of CBD-rich cannabis oil,” the brand wrote in its press release. “When we started talking about coming out with a fully vegan mascara, we knew we couldn’t use beeswax, a common binding component in mascara formulas.” The brand added that the formula’s cannabis oil creates a creamy texture that allows for smoother application on lashes that’s also easy to remove.
According to the Huffington Post, CBD “is a non-psychotropic cannabinoid, meaning it does not contribute to the euphoria associated with certain strains of cannabis,” and it’s also been used in studies to treat anxiety disorders. But in Kush Mascara, the conditioning CBD-rich cannabis oil, which is becoming more popular in beauty circles, acts to fuse the mascara’s heart-shaped fibers to your lashes.
Kush Mascara comes in a silver tube and features a brush that evenly coats and lifts lashes from root to tip, adding volume without those annoying clumps. According to the press release, it adds definition and length, qualities that become more noticeable with each coat you apply.
The mascara also contains poppy seed oil, sunflower seed oil, and pure pigment. One swipe, and your eyelashes will be all kinds of *lit*.
Is it safe for those with sensitive eyes?
What are heart-shaped fibers?
Yes! It only weighs 10 grams, so take it with you on-the-go.
What is the difference between Kush and Ubame Mascara?
Is Kush Mascara travel-friendly?
Yes. However, we always recommend that you review the ingredients with your doctor or a certified professional if you have any known sensitivities.
Ever since the inception of Milk Makeup, we wanted to create a product that showcases the amazing properties of cannabis oil. When we started talking about coming out with a fully vegan volumizing mascara with fibers, we knew we couldn’t use beeswax, a common binding component in mascara formulas. Enter: Cannabis oil. Cannabis oil fuses the heart-shaped fibers to your lashes without fallout. It whips the formula into a creamy texture that allows for smoother application on lashes and an easier, tug-free removal. It also provides an additional conditioning benefit. Kush Mascara is the vegan way to get major volume and healthier-looking lashes in one hit.
And another admitted, although she bought it for her daughter, she’s now hooked: ‘I ordered one for her and one for myself. I’m hooked for life and she loved it as well. I highly recommend this product!’
The mascara, which is priced at £20.50, uses hemp derived cannabis oil in replace of beeswax, making the mascara vegan friendly and the hemp-derived cannabis oil is said to enrich lashes and make them grow thicker.
While another said: ‘Love this mascara! I got a sample from Sephora and was in love with how full and long my lashes look. I’ve tried dozens of mascaras and this is by far my favorite.’
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The Milk Makeup pop up shop in London’s Covent Garden will have exclusive products only available to the shoppers on the two days and they’ll also be an exclusive Milk Makeup goody bag for the first 100 in the queue.
Milk Makeup admit that: ‘Kush Mascara is the vegan way to get major volume and healthier-looking lashes in one hit’
On the website Milk makeup admit that: ‘Kush Mascara is the vegan way to get major volume and healthier-looking lashes in one hit.’
The beauty brand which originates in New York is known for its innovative make up trends and was co-founded by British former beauty and fashion editor Zanna Roberts Rassi.