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Affiliate marketing campaigns that illegally use celebrity likenessess to sell cannabidiol are targeted in U.S. courts ‘Jeopardy!’ host and ‘The Big Bang Theory’ actress Mayim Bialik is addressing rumors that she endorsed CBD gummies. Mayim stated that this is a scam and warned fans to stay away from the ads. 'Jeopardy' host Mayim Bialik has warned fans about an online scam using her name.

TV personality Mayim Bialik doesn’t endorse CBD, despite web ads, complaint alleges

Celebrity likenesses are being misappropriated to drive traffic to websites selling products with cannabidiol, with some celebs turning to U.S. courts for protection.

Lots of celebrities are promoting products that contain cannabidiol (CBD) these days, but actress and television personality Mayim Bialik isn’t one of them.

Still, internet ads keep popping up proclaiming her support for CBD—with internet marketers presumably profiting off of her likeness—so lawyers for “The Big Bang Theory” actress and “Jeopardy!” host were compelled to file a lawsuit earlier this month seeking damages related to the alleged misuse of her name and likeness to sell CBD.

“As a result of Bialik’s fame, her name, image, likeness. and persona enjoy widespread recognition and hold significant commercial value,” according to the complaint filed by Bialik’s lawyers in U.S. District Court in the Southern District of Florida. Bialik will not “allow the use of her name, likeness. or persona in any media for a company or product she has not personally vetted and carefully selected based on her personal values and beliefs.”

The complaint identifies a collection of third-party social media accounts and news websites that link to e-commerce webpages selling products with CBD. The advertising at issue includes false company names such as “Mayim Bialik CBD Gummies,” “Mayim Bialik CBD Oil US,” and “Mayim Bialik CBD,” among others.

The largely anonymous network of sites, ads and web posts—the complaint includes no named defendants, and instead lists web and email addresses involved in the alleged scheme—was traced to IP addresses in the Dominican Republic, France and India. Lawyers described the operation as “an interconnected ecosystem which functions as an online marketing operation,” based on fake endorsements.

“This scam harms not only Bialik’s reputation and credibility, which she has spent years cultivating and earning, but inflicts equal harm and risk to consumers who may be lulled into a false sense of security in purchasing [CBD products] thinking that Bialik had a hand in bringing them to market and endorses their use which she does not,” her lawyers wrote.

Bialik—who also notably earned a doctorate in neuroscience—seeks injunctive relief as well as profits from the sales via the complaint. She’s also seeking punitive damages and related attorneys’ fees and costs.

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Other celebs and CBD

Shadowy online CBD sales networks have falsely attached lots of prominent celebrities to their marketing campaigns, leading to other complaints as well.

Last week, Clint Eastwood was awarded $2 million in California federal court as a result of a lawsuit filed against an internet marketing company who illegally used his celebrity to drive traffic to a website selling CBD products.

It was Eastwood’s second legal victory against companies using his likeness to sell CBD. Last year, he was awarded $6.1 million after filing multiple lawsuits in federal court against three CBD manufacturers, who Eastwood alleged misused his likeness to sell CBD. One case involved ads and websites that promoted fake interviews resembling NBC’s “Today Show.”

More recently, actor Johnny Depp’s unauthorized image and likeness has been attached to a CBD sales campaign, according to Snopes.

The fact-checker described how a paid ad on Facebook led to a webpage designed to try to trick readers into believing they were on the official Fox News website and that Depp had endorsed CBD gummies. Neither are true, Snopes says.

The fake Depp articles and ads also prominently featured images of Depp with actor Paul Bettany and musician Keith Richards, falsely attributing CBD endorsements to them as well.

Mayim Bialik Is Urging ‘Jeopardy!’ Fans to Be Careful About an Online Scam Using Her Name

The Big Bang Theory actress is hoping to reach folks in time.

Mayim Bialik is setting the record straight for Jeopardy! fans who may have come across certain online ads boasting her name.

On March 14, the quiz show host took to Twitter after she discovered that companies on social media are promoting CBD gummies and claiming to be associated with her. A quick search on Facebook brings up dozens of pages with variations of the title “Mayim Bialik CBD Gummies.” But as it turns out, Mayim is not involved with any CBD company and she’s letting fans know to be aware about the ongoing scam using her name.

“Hi everyone. So … awkward. There are many untrue things floating around the internet about many public figures, but I want to address one about me that looks very authentic but is indeed a hoax,” she wrote. “I am not selling CBD Gummies of any kind and do not plan to do so at any point in the future. I have tried to get this removed to no avail. It’s not real.”

This content is imported from twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

I am not selling CBD Gummies of any kind and do not plan to do so at any point in the future. I have tried to get this removed to no avail. It’s not real.

— Mayim Bialik (@missmayim) March 15, 2022

Best known for starring on The Big Bang Theory as Amy Farrah Fowler, Mayim shares similarities with her onscreen character, like having a Ph.D. After earning recognition as the lead in the ‘90s family sitcom Blossom, Mayim stepped away from the cameras for a decade and pursued her higher education. In 2007, she earned her Ph.D. in neuroscience from UCLA. Since then, Mayim has returned to acting, and folks may have spotted her in commercials for the health supplement company Neuriva. But she hasn’t endorsed CBD gummies.

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For further context, CBD stands for cannabidiol, a naturally occurring chemical found in cannabis plants, that has been infused into a variety of products designed and marketed to mitigate several issues. It’s important to note that the Food and Drug Administration has only approved one CBD product and consumers should first consult with their doctors before trying any.

Most recently, on March 21, the Call Me Kat actress reshared her message via a graphic she posted on Instagram and Twitter in case some followers missed it. Reacting to the news, Jeopardy! fans immediately flooded her comments section with thoughts about the incident.

“I saw this and looked at it with suspicion, but I DID look at it briefly because it was supposedly from you. But when I couldn’t find any peer reviewed articles, I figured it was malarkey. I believe in your scientific integrity too much. LOVE your work and presence!!❤️,” one person wrote on Twitter. “I knew it was fake. I reported so many of those pages & tried to even block some. I don’t even know how those things started up,” another added. “Thank you for posting. These ads should be removed! I didn’t think it was really but didn’t really know,” a different fan said on Instagram.

While many revealed that they didn’t think Mayim supported this product, it can still be hard to pinpoint online scams. To help, the Good Housekeeping Institute has safety tips to keep in mind when you’re shopping online or if you happen to receive a message from an unknown person. Before doing anything, take note of these steps:

  1. Be aware of links and messages coming from an unknown number. Most importantly, you shouldn’t ever click on a link sent to you if you don’t recognize the number.
  2. Keep your eyes open for bad grammar or frequent typos. Real and distinguished businesses proofread their communications.
  3. Generally, be very careful with your personal info. Always be conservative with what you provide to any website, and make sure that you’re entering it through a retailer’s website directly.
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Selena is the associate entertainment and news editor for Good Housekeeping, where she covers the latest on TV, movies and celebrities. In addition to writing and editing entertainment news, she also spotlights the Hispanic and Latinx community through her work. She is a graduate of CUNY Hunter College with a B.A. in journalism and creative writing.

This content is imported from OpenWeb. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

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No, Mayim Bialik is not trying to sell you CBD! On March 14, the Jeopardy! host took to Twitter to inform her followers that she was not associated with a series of companies attempting to sell CBD gummies using the title “Mayim Bialik CBD Gummies.”

“Hi everyone. So … awkward. There are many untrue things floating around the internet about many public figures, but I want to address one about me that looks very authentic but is indeed a hoax,” she wrote. “I am not selling CBD Gummies of any kind and do not plan to do so at any point in the future. I have tried to get this removed to no avail. It’s not real.”

For context: CBD stands for cannabidiol, which is a natural chemical found in cannabis plants. If you were hoping to grab some hemp associated with your favorite game show, I don’t know what to tell you!

While promoting CBD isn’t in the cards for Bialik, the former Big Bang Theory star has another exciting goal: Becoming the first woman to host Jeopardy! full time!

“I would love that,” she recently told PEOPLE. “I like to say, I’ve lived season to season, since I was about 13 years old. So what I know is I’m hosting until May 6, and beyond that, hopefully, I’ll know more before May 6.”

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