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The Do’s of Blogging at the UM website

The UM website has a blog section and all UM students and employees can get a blog account. The blog will be connected to your personal profile page and will generate extra personal exposure. It is a challenge to put your ideas out there, and share them within a larger network. Blogging on topics that interest you will allow you to expand your network and engage with other people who are interested in similar things. It is also an easy way to share your thoughts with a large audience. So take advantage of this new opportunity and publish on the UM website!

Blogs may cover a wide variety of subjects on research and education, general topics, or just what’s on your mind and interesting to share. They can present ongoing research projects, relevant publications or academic discussions. Did you attend an interesting lecture or conference or read a good book, share your review in a blog.

The Don’ts of Blogging

The editors of UM website reserve the right to remove a blog from the website. If your blog is removed the editor will approach you with the reason why, and will try to offer alternative publication outlets.

Paediatric elbow x-rays can be some of the most challenging images we interpret. With the ever-changing number of growth centres as children age, an x-ray of a 3-year-old is very different to an 11-year-old.

Foley, D.A., Yeoh, D.K., Minney-Smith, C.A., Martin, A.C., Mace, A.O., Sikazwe, C.T., Le, H., Levy, A., Moore, H.C. and Blyth, C.C., 2021. The Interseasonal Resurgence of Respiratory Syncytial Virus in Australian Children Following the Reduction of Coronavirus Disease 2019–Related Public Health Measures. Clinical infectious diseases: an official publication of the Infectious Diseases Society of America.

COVID and RSV

DFTB have developed our first global study, using the power of the DFTB community. We are looking at understanding elbow x-ray interpretation in children. For around 20 minutes of your time, we’ll get to understand more about this tricky topic and you’ll get some DFTB-style education and a certificate.

The RCPCH guidelines focus on THREE key areas:-

Huang QS, Wood T, Jelley L, et al. Impact of the COVID-19 nonpharmaceutical interventions on influenza and other respiratory viral infections in New Zealand. Nat Commun. 2021;12:1001. https://doi.org/10.1038/s41467-021-21157-9

Brands must create a balance of free content and gated content as part of a good business strategy, and they must be clear and upfront about it.

To keep things tight, clear, and moving towards one specific call to action, include links that support the core article topic or add to its depth and credibility. Refrain from “link piling” or trying to use one blog post to do all the work for a marketing campaign.

According to The Beginner’s Guide to SEO by MOZ, “Links act as the streets between web pages.” When there’s a lot of related content you want to connect without it competing for clicks, links can act as the intermediary, while helping content build value as a network of streets.

Don’t: Forget to Keep Things Fresh

Many brands get linking right by using an editorial calendar to plan and create content that aligns with marketing campaign goals. An editorial calendar also serves as a guide to help marketers incorporate related content links in newly created blog content.

If you repeatedly use quality external resources, you also build authority for the content you created and for the brand site in general.

When you go to a website and click on a link that sounds perfect for what you need, you expect to get right to the details. There’s nothing more frustrating for a reader than clicking on a link to read more and discovering they need an account and password to continue.

In a competitive online market, quality content is a differentiator. Random links with no apparent purpose are seen as spam or a waste of a reader’s time. This practice confuses people, pumps up bounce rates, and significantly diminishes the quality of the customer experience while tanking a brand’s online cred.