Their simple branding and heavy focus on search optimization has made Medterra a strong player in the online CBD space. They have been able to get in front of new entrants to the market, especially with low-price topicals.
The top 5 CBD companies have continued to make names for themselves as the US CBD continues to grow. (Brand shares as of February 5, 2020):
Charlotte’s Web has effectively risen to the top of the ranks by leveraging robust marketing strategies deeply rooted in brand values their customers care about like trust and high-quality products. By understanding who they are as a brand, resonating with the right consumers, and investing in large marketing campaigns, they continue to lead the pack. Charlotte’s Web has also expanded its brand portfolio with CBDMedic, CBDClinic, and HarmonyHemp to reach a wider range of consumers.
Balanced Health Botanicals (CBDistillery)
The US CBD market has made significant progress since the Farm Bill passed in 2018 and 2020 has brought unique challenges. Despite the social and economic impact of a global pandemic, the industry continues to show signs of strength with healthy consolidation, consumer spending, and investment in strategic marketing. Because the market has seen both sizable expansion and consolidation in 2020, the top 20 brands have technically lost share but still maintain the majority piece of a now much larger pie. As of July 28, 2020 the top 20 CBD companies make up over 17% of the total US CBD market.
The industry is now being strongly influenced by the following primary groups of competitors:
- Powerful CBD-only companies, which have been able to further develop reputations and establish brand loyalty, refine and improve marketing strategies, and grow larger and more diverse customer bases despite barriers faced under past and current regulatory systems. Examples: Charlotte’s Web, CV Sciences.
- Cannabis companies, typically multi-state operators (MSOs), leveraging vast dispensary and retail distribution networks, supply chain infrastructure, brand recognition and capital to create or expand successful CBD lines. Examples: Curaleaf Hemp, Columbia Care.
Green Roads has leveraged product diversity and quality to differentiate themselves in the market. By offering more unique, high-dose products, they can be seen as an innovator and those products better resonate with a variety of consumers. Similarly to Charlotte’s Web, they have leveraged value-based marketing to fuel robust social strategies targeting their core consumers.
Cornbread Hemp is Good Manufacturing Practice (GMP) certified and accredited by the Better Business Bureau. They’re also part of a rich hemp-growing culture at home in Kentucky.
As a result, it’s up to consumers to determine which CBD products are high-quality and effective. To make it easier for you to choose CBD oil brands that offer the best value and the safest products, we put together this detailed review of the best CBD brands of 2021 and beyond.
We’ve already covered the five best CBD oil companies of 2021. There are other CBD oil brands, however, that deserve mention before we wrap up:
In terms of the quality of their CBD oil, we found it to be effective. They also have many long time loyal customers, which explains a lot.
We were very impressed with the procedure cbdMD uses to provide lab reports to consumers. First of all, this brand’s lab reports are conducted by SC Laboratories, one of the nation’s most respected independent labs.